Vilnius

Head of Marketing

Indigroup is an executive search company, whose quality of services is becoming a benchmark in Baltic states. Our client is a fast growing real estate developer which has reached a total annual turnover of 10 million EUR in 2018. The growth is so fast, that the company is planning to reach 20 million yearly turnover in 2019 with further plans to boost this number in 2020 even more.

The company will soon reach 30 members on board. By now the company has gained a significant and fast-growing position in real estate market of Lithuania.

We’re looking for an experienced Head of Marketing, who will lead a small team of marketing specialists by example. The company values a hands-on approach, but it should come with a strong ownership level of all marketing activities. It’s a role for a marketing leader in progressive environment with a strong focus on B2C marketing.

#20M.

Company will reach a yearly turnover of 20 million EUR in 2019

#Team

Company will soon reach 30 people on board

Description

As the next Head of Marketing, you will be responsible for your own small marketing team of 2-3 marketing specialists and all of the outsourced marketing partners, including digital marketing, PR and other agencies.

We’re looking for a Leader of Marketing, whose responsibilities will include:

  • Conceptualize and drive company’s marketing strategy to support client growth, optimizing online and offline channels at every turn
  • Develop and refine a cohesive brand identity and value proposition that drives acquisition, engagement, ROI through all consumer touchpoints
  • Manage all aspects of company’s marketing pipeline, including strategy, creative brainstorms and etc.
  • Lead company’s PR efforts including external agency management to develop a company’s earned media strategy
  • Use all the modern digital channels including performance marketing strategies to build a solid database of leads for sales department
  • Spearhead development for creative content and messaging for all advertising campaigns
  • Analyze Market Segmentation & Competitiveness
  • Manage Product marketing Life-Cycle and develop Value Proposition
  • Develop Pricing Model together with Sales department
  • Develop content and materials to support the sales team of the company
  • Build high-impact internal and customer-facing assets and materials that clearly communicate the value and unique advantage of company’s product offerings
  • Analyze customer and audience insights and translate them into marketing, community development, and/or growth strategies and establish a deep knowledge and understanding of the target customer segments and offer them a seamless customer journey
  • Manage, motivate, teach and develop your own team of Marketing specialists and project managers
  • Implement tracking and monitor, analyze, and measure the effectiveness of marketing initiatives to develop insights and make recommendations
  • Work closely with Sales team. Make marketing adjustments based on Sales team reports

Company offers

  • Great managerial level position within a team of motivated professionals
  • Motivational systems that really works and unlocks the highest level of productivity
  • Lots of meaningful trainings and marketing related courses
  • Full decision making authority regarding the marketing department
  • Salary from 3305 to 5300 EUR gross (excluding bonuses). It depends on marketing experience and leadership level of the candidate.

Requirements

  • Rich experience in traditional marketing, digital marketing and communication (experience in real estate related roles or at least a motivation related to real estate sector would be considered as a plus)
  • Marketing budgeting experience with a strong focus on ROI
  • Advanced knowledge and understanding of digital and social media landscape, all the metrics and tools of digital brand marketing and performance marketing
  • Established ability to passionately articulate marketing vision and strategy based on a complete understanding of customer and market needs and be a hands-on executor
  • Previous experience with all kinds of media agencies (PR, digital, creative). Experience in choosing best agencies for a long-term partnership, formulating clear tasks, KPIs and evaluating performance of the agencies
  • Strong understanding of effective PR and Marketing Communications
  • Ability to mix creativity with strategic thinking and demonstration of strong organization skills
  • A creative eye and genuine curiosity for innovative opportunities
  • A well-trained ability to analyze, synthesize and present market trends
  • Excellent communication skills both written and verbal
  • Natural leadership with a well developed lead by example approach
  • Eagerness to make a difference and be a part of something meaningful

Contact information

Karolis Blaževičius

+370 654 74958
karolis@indigroup.lt

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