Head of Marketing

Indigroup is an executive search company, whose quality of services is becoming a benchmark in Baltic states. Our client is Baltic Asset Management. The main activity of the company – real estate investment project management. Baltic Asset Management is fast growing real estate developer which has reached a total annual turnover of 10 million EUR in 2019.

The company has already successfully developed and sold 9 real estate projects and currently it’s concentrating on 5 ongoing projects. The growth is so fast, that the company is planning to invest 75 million EUR into new real estate projects during next two years. The company is located in Vilnius with the main office in Green Hall.

The main company consists of 10 daughter companies and 40 members in total. By now the company has gained a significant and fast-growing position in real estate market of Lithuania.

We’re looking for an experienced Head of Marketing, who will lead a small team of marketing specialists by example. The company values a hands-on approach, but it should come with a strong ownership level of all marketing activities. It’s a role for a marketing leader in progressive environment with a strong focus on B2C marketing and team leadership.


Company is planning to invest 75 million EUR in 2020 and 2021


Company has 40 people on board and it's growing fast

Darbo pobūdis

As the next Head of Marketing, you will be responsible for your own small marketing team of 3-4 marketing specialists (assistants, project managers, copywriters) and all of the outsourced marketing partners, including digital marketing, PR and other agencies.

We’re looking for a Leader of Marketing, whose responsibilities will include:

  • Conceptualize and drive company’s marketing strategy to support client growth, optimizing online and offline channels at every turn
  • Develop and refine a cohesive brand identity and value proposition that drives acquisition, engagement, ROI through all customer touchpoints.
  • Manage all aspects of company’s marketing pipeline, including strategy, creative brainstorms and etc.
  • Lead company’s PR efforts including external agency management to develop a company’s earned media strategy
  • Use all the modern digital channels including performance marketing strategies to build a solid database of leads for sales department
  • Spearhead development for creative content and messaging for all advertising campaigns
  • Analyze Market Segmentation & Competitiveness
  • Manage Product marketing Life-Cycle and develop Value Proposition
  • Develop Pricing Model together with the Sales department
  • Develop content and materials to support the sales team of the company
  • Build high-impact internal and customer-facing assets and materials that clearly communicate the value and unique advantage of company’s product offerings
  • Analyze customer and audience insights and translate them into marketing, community development, and/or growth strategies and establish a deep knowledge and understanding of the target customer segments and offer them a seamless customer journey
  • Manage, motivate, teach and develop your own team of Marketing specialists and project managers
  • Implement tracking and monitor, analyze, and measure the effectiveness of marketing initiatives to develop insights and make recommendations
  • Work closely with Sales team. Make marketing adjustments based on Sales team reports

Įmonė siūlo

  • Great managerial level position within a team of motivated professionals
  • Motivational systems that really works and unlocks the highest level of productivity
  • Lots of meaningful trainings and marketing related courses
  • Full decision making authority regarding the marketing department
  • Salary from 3500 to 5500 EUR gross (excluding bonuses). It depends on marketing experience and leadership level of the candidate.


  • Rich experience in traditional marketing, digital marketing and communication (experience in real estate related roles or at least a motivation related to real estate sector would be considered as a plus)
  • Marketing budgeting experience with a strong focus on ROI
  • Advanced knowledge and understanding of digital and social media landscape, all the metrics and tools of digital brand marketing and performance marketing
  • Established ability to passionately articulate marketing vision and strategy based on a complete understanding of customer and market needs and be a hands-on executor
  • Previous experience with all kinds of media agencies (PR, digital, creative). Experience in choosing best agencies for a long-term partnership, formulating clear tasks, KPIs and evaluating performance of the agencies
  • Strong understanding of effective PR and Marketing Communications
  • Ability to mix creativity with strategic thinking
  • Natural leadership with a well developed lead by example approach
  • A creative eye and genuine curiosity for innovative opportunities
  • A well-trained ability to analyze, synthesize and present market trends
  • Excellent communication skills both written and verbal
  • Eagerness to make a difference and be a part of something meaningful

Kontaktas pasiteiravimui

Karolis Blaževičius

+370 654 74958

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