Brand Manager

The position

We’re looking for an entrepreneurial Brand Manager to lead the launch of an exciting new cosmetics brand – Sentaku. This is a rare opportunity to shape a brand from its foundation—from strategy and positioning to product launches, marketing campaigns, retail execution, and long-term growth.

What you’ll do

• Develop and execute the brand strategy and go-to-market plan.
• Define the brand positioning, messaging, visual identity, and communication guidelines.
• Lead new product launches, ensuring flawless execution across all channels.
• Create and manage integrated marketing campaigns (digital, social, PR, influencers, retail, events, and trade marketing).
• Work closely with product development, regulatory, sales, creative agencies, and distribution partners.
• Analyze market trends, consumer insights, and competitor activity to identify growth opportunities.
• Manage brand budgets, forecasts, and marketing investments.
• Monitor KPIs, campaign performance, and commercial results, continuously optimizing activities.
• Build strong relationships with retailers, key opinion leaders, and beauty professionals.
• Become the internal brand ambassador, inspiring teams around a shared vision.

What we’re looking for

• 3+ years of experience as brand manager or head of brand development, preferably in cosmetics, skincare, FMCG, or premium consumer brands.
• Proven experience launching new products or building brands.
• Strong understanding of b2b and consumer marketing, digital media, influencer marketing, and e-commerce.
• Excellent analytical skills with a commercial mindset.
• Experience managing agencies and cross-functional projects.
• Outstanding communication and presentation skills.
• Self-driven, proactive, and comfortable working in a fast-growing entrepreneurial environment.
• Fluent English is required.

You’ll thrive in this role if you are

• Passionate about beauty, skincare, and consumer trends.
• Creative enough to build compelling brand stories, yet analytical enough to measure results.
• Comfortable making decisions in an evolving environment.
• Curious, ambitious, and excited by the challenge of building something new.
• A natural collaborator who enjoys working across cultures and markets.

What we offer

• A unique opportunity to launch and grow a new international cosmetics brand.
• High level of ownership and autonomy.
• International exposure across multiple European markets.
• A collaborative, entrepreneurial team where ideas move quickly into action.
• Professional development opportunities and continuous learning.
• Flexible hybrid working environment.
• Salary: 2900-4000 EUR gross.
• Performance-based bonus system.